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The Need for a Customised Group Health Insurance Plan

Posted on 11 JUN, 2024
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A one-size-fits-all group health insurance policy does not meet each employee’s unique needs. Diverse lifestyles, health issues, and financial capabilities make customised group health insurance plans not just a preference but a necessity.

Employers are recognising the importance of tailoring health insurance benefits to meet the unique needs and preferences of their diverse workforce. Consequently, the idea of group health insurance is evolving. It is moving away from a one-size-fits-all model towards one that embraces customisation to accommodate individual needs.

Let's understand the need for customised group health medical insurance plans in detail

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Understanding Customised Group Health Insurance

In the past, employers used to provide regular health insurance plans that could only cater to basic medical needs. However, this altered when employees began seeking more from their benefits packages. The COVID-19 pandemic further pushed the trend.

Customised group health insurance plans are medical coverage policies specifically designed to cover different requirements of various individuals within a particular organisation.

A customised group health insurance plan not only meets an employee's unique healthcare requirements but also lets employers offer this incentive and project themselves as employee-friendly organisations.

Understanding the Requirement for Customised Group Health Insurance Plans

Let’s look at some significant factors as to why a customised group healthcare plan is needed.

Variety in Healthcare Need

Healthcare demands vary among employees, depending on lifestyle, age, existing medical conditions, and family size, among other factors. With customised group health insurance, employers can opt for tailored plans that meet employees' needs. For instance, women employees who may need options like maternity coverage can do so under the group health insurance plan. Similarly, employees can consider add-ons like vision care and dental care.

Increases Employee Satisfaction

By implementing a customised group health insurance plan, an employer shows concern for his/her workers' well-being. This can boost employee morale, loyalty, and work performance.

Reduced Cost

Employees can pay an additional premium and widen the scope of coverage. This brings down the unnecessary payments usually associated with higher insurance premiums for personal healthcare plans.

Attracting Top Talent

Personalised health insurance can serve as a lucrative perk for potential hires. As a result, it can be an effective tool for attracting top talent, Which, in turn, facilitates organisational growth.

Increased Employee Retention

Employers who are concerned about their employees’ well-being will provide group health insurance packages that address employees’ individual needs. Hence, this will encourage employees to stay longer, increase loyalty, reduce the attrition rate in an organisation, and save costs related to recruitment.

Promoting Health and Wellness

Personalised group medical coverage is one of the important investments in health and wellness. Such plans offer wellness programs and incentives to encourage preventive care among employees. They not only improve employee health but also minimise rates of absenteeism from work, thus increasing productivity at workplaces.

Offering Flexibility and Choice

Employees can choose coverage options that meet their unique requirements in personalised group health insurance policies. This gives them a feeling of control over their healthcare decisions.

Ways to Personalise Group Health Medical Insurance

There are several ways in which an employer can customise the group medical cover for employees.

1. Flexible Options

It is possible to customise group health medical insurance by offering different coverage alternatives with varying levels of benefits, premiums, and deductibles attached to them.

2. Extended Coverage

This could be done by allowing the employees to include spouses, kids, and dependent parents under the group health insurance plans.

3. Add-on Services

Employees can opt for add-on covers like dental care and mental health services, as well as wellness programs (such as workshops on managing stress and nutritional programs) that would characterise such group insurance schemes.

4. Customised Deductibles and Copayments

This may involve allowing employees to opt for customised deductibles and copayments, depending on their financial priorities and use of healthcare services.

5. Educational Assistance

One way towards the personalisation of group health insurance is guiding employees through informative resources on how they should go about selecting add-ons or medical establishments suiting their needs. Information on disease management, preventive care, and managing healthcare expenses also promotes employee well-being.

6. Telemedicine Services

When telemedicine services are included in group health insurance policies, it helps employees consult healthcare providers remotely for medical issues that don’t require emergency measures.

Conclusion

Customised group health insurance plans are a win-win for both employers and employees. By investing in customised health insurance, companies meet the diverse healthcare requirements of their employees. This can help attract top talent, improve employee satisfaction and retention, and promote employee health and wellness. Moreover, with the rising healthcare costs, a customised group health medical insurance plan is becoming a necessity.

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